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How to develop strong relationships with retailers Building strong relationships with retailers requires a commitment to understanding their needs, providing exceptional value, and fostering trust and communication. These relationships can

How to Build a High-Performing Sales Team Building a high-performance sales team requires a range of tactics that encompasses recruitment, training, leadership, motivation, and ongoing support. Whilst every team and

Getting the basics of selling right Selling is the process of persuading and convincing potential customers to purchase a product, service, or idea. Whether you’re selling a physical product, a

Have you got a fluid business rhythm? One of Pure Blue Ocean’s service areas, based on our success system, is ‘rhythm’. We believe this is fundamental to how businesses should

Why providing certification for roles, could give your team and business a boost Certification in a job refers to the process of obtaining official recognition or documentation that confirms an

Lead with insight to drive value for you and your customers Consumer insights refer to the understanding and interpretation of consumer behaviours, preferences, motivations, and needs based on data and

What makes a great leader? Not everyone is a business is a leader in the formal sense of the word. However, everyone has the potential to exhibit leadership qualities and

Capability Programmes or Training? Capability programmes and training are both learning and development initiatives that businesses use to enhance the skills, knowledge, and abilities of individuals or teams. They are

Great minds think alike? What about diversity? The idea that “great minds think alike” implies that people who are intelligent or successful tend to share similar perspectives or ideas. While

Aligning your business strategies Business planning is a critical process that helps companies define their goals, strategies, and priorities. It provides a roadmap for success, helps secure financing, facilitates decision-making,

Process for Process Sake? Business processes are a set of practices that organisations carry out to help to define how work is done, how resources are utilised, and how results

Why set KPIs? KPIs (Key Performance Indicators) are important as they help organisations measure their progress towards achieving their goals and objectives. They provide a quantitative way to track performance,

Creating a working environment where your teams can innovate Firstly, let’s be clear on what we mean by innovation. Innovation isn’t just about ‘ideas’ and product development, it is more

Positivity of Mind Are you a glass half empty kind of person, or glass half full? How you approach life and the challenges it may throw at you, could be

Lesson from another year – 2022 is done 2021 was a year of loss, and there was hope 2022 was the year we all started getting something back.  Now we

Looking forward, not back As 2022 comes to a close, it is an opportune time to reflect on our achievements, as individuals, teams and as businesses. With work life running