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Creating your customer experience Every time you send an e-mail, make a telephone call, exchange information or meet your customer you create a footprint, an impression, about your business.  This

We love a Category Strategy, but we rarely see them create genuine growth A great category strategy is the best way I know to integrate the activities of sales and

Improving your interactions with your customers. A view point from Associate Partner Martin Heyes Have you ever wondered why you don’t seem to get the results you think you should,

What do consultants do? A view point from Jo Chapman PBO Associate Partner After 15 years’ experience working for large corporations in a range of functions such as sales, marketing

Recruiting and retaining for the long term Businesses invest a lot of time and money in finding the right people to join their organisation, but surprisingly not as much focus

Avoid the ivory tower syndrome, get your hands dirty once in a while How often do you get out of your office, away from the constant drip feed of emails

Do targets drive the right behaviours? Key Performance Indicators (KPIs) are an effective way to measure performance of a organisation, team or an individual against the overall business goal and

Why gaining customer feedback could provide the insights you need Gaining feedback is a great way to get others views on you, an individual, a product, policy or an organisation.

How to take others with you on your journey Being a leader, doesn’t necessarily mean you are at Director or Board level. Leadership is a process of social influence, which