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GSCOP Training – an essential component of your training offer At Pure Blue Ocean we are keen to ensure that your teams are well equipped to face the challenges of

10 years…and counting. Reflections from our MD, Duncan Cawdell Pure Blue Ocean (PBO) turned 10 this year….. Every milestone or anniversary provides an opportunity to reflect backwards, but provide the

How best to engage with stakeholders The primary goal of stakeholder management is to ensure that stakeholders’ needs, expectations, and concerns are understood and addressed in a way that supports

Why retailers are so margin focused Retailers tend to have a major focus on margin as it directly impacts their profitability. (Margin is the difference between the cost of goods

What makes a great story? What makes a great story? As a species, human beings have learned and developed thanks largely to the stories they have been told. It is

Are your sales and marketing teams aligned? Aligning sales and marketing is crucial for businesses seeking to optimise their revenue and enhance customer satisfaction. When these two departments work in

Guest blog by Scott Snell – Being a good listener; Why listening matters For this week’s blog, we share an exert from Scott Snell’s new book: The Book of Relationship

Setting the right objectives Objectives are specific, measurable, and time-bound goals that an individual, team, or business aims to achieve. They provide a clear and concise description of what needs

Enhancing Customer Experience through insight In the dynamic landscape of business to business (B2B) interactions, businesses need to constantly strive to strengthen relationships, drive loyalty, and deliver tailored solutions, to

Lessons from another year – 2023 is done. By our MD Duncan Cawdell 2023 has been an emotional year, and one of highs and lows. In 2023 I lost my

Being a Leader: Take time to reflect With the holidays, and the end of another year nearly upon us, now is an opportune time to reflect on your performance as

Be Positive for Customer Meetings A positive mindset is a mental attitude characterised by optimism, hope, and a general belief that good things can and will happen. It involves approaching

The Power of Mindset Alignment: Fostering Team Success Aligning mindset within a team is crucial for fostering collaboration, innovation, and overall success. It is the essence of starting with ‘why’

Overcoming Sales Challenges: Strategies for Success Sales challenges are an inherent part of the profession, but they can be overcome with the right strategies and mindset. By understanding your specific

Release Your Business Potential: The Power of Strategy Writing a business strategy is a critical step in guiding your organisation toward its goals and objectives. A well-crafted business strategy provides

Challenge thinking to grow your business Challenging thinking in business is a proactive approach that fosters innovation, adaptability, and competitiveness. It helps organisations evolve, thrive in dynamic environments, and provide