Aligning your business strategies

Business planning is a critical process that helps companies define their goals, strategies, and priorities. It provides a roadmap for success, helps secure financing, facilitates decision-making, ensures focus and accountability, and helps identify strengths and weaknesses.

Organisations typically have one overarching business strategy and then each area of the business, e.g. sales, marketing, finance, supply chain, will have their own function plans that details what they need to do in order to aid in the overall strategy. It is crucial, that these internal strategies are aligned, as it ensures that everyone within an organisation is working towards the same goals and that resources are being used effectively. This can help to improve efficiency, productivity, and ultimately, the bottom line.

Aligning internal business strategies is crucial for several reasons:
  • Clarity of Goals: By aligning internal business strategies, everyone within the organisation can understand the goals of the company and how their individual roles contribute to the overall success. This clarity of purpose ensures that everyone is working towards the same objectives and can help to eliminate confusion and miscommunication.
  • Improved Efficiency: When everyone is working towards the same goals, it's easier to coordinate efforts and resources. This can lead to improved efficiency and productivity within the organisation.
  • Better Resource Allocation: Aligning internal business strategies can help companies to prioritise and allocate resources more effectively. This can ensure that resources are being used in the most strategic and impactful way.
  • Consistent Messaging: Aligning internal business strategies can also help to ensure that the messaging being communicated to customers, partners, and stakeholders is consistent and aligned with the overall goals of the organisation.
  • Flexibility: When internal business strategies are aligned, organisations are better equipped to adapt to changing market conditions and opportunities. By having a clear understanding of their goals, companies can pivot and adjust their strategies as needed to stay competitive.

Overall, business strategies should be comprehensive, aligned plans that outlines how a company will achieve its goals and objectives, differentiate itself from competitors, and therefore, ultimately, create value for its customers and stakeholders. This alignment also drives cohesive working amongst teams and generates a motivated workforce. A ‘win-win’ for all concerned.

If you want to ensure you are creating aligned strategies for your business, get in touch at
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