ISP are the membership body for sales and the representative voice of the profession, supporting a community of 10,000 members, including corporate partners, individual members, and training organisations to promote and advance excellence in sales.

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We’re excited to announce a new collaboration between the Institute of Sales Professionals (ISP) and Pure Blue Ocean (PBO) to elevate FMCG sales standards. Through this partnership, we’ll combine Pure Blue Ocean’s FMCG expertise with ISP’s recognised professional frameworks to support employers who understand that investing in sales capability to attract, develop, and retain talent is one of the strongest drivers of sustainable growth and better results.  This collaboration champions higher standards, accreditation, and a clear pathway to excellence for sales professionals. Follow us for updates on how we’re elevating FMCG sales standards